Instagram Content Planner (India 2026): Free 30-Day Template for Small Business Growth | Startup Made Simple
Introduction: Instagram Growth Becomes Easy
When You Plan Content
Most businesses fail on Instagram because:
❌ they post randomly
❌ they run out of ideas
❌ they don’t know what converts
❌ they stop after 7 days
This post gives you a free Instagram Content Planner you
can follow for 30 days.
Works for:
✅ tiffin / cloud kitchen
✅ salon / beauty services
✅ car wash / repair
✅ pet care
✅ freelancers / agencies
✅ reselling / POD
📌 Part of the series:
➡️
Startup Made Simple Hub Page (internal link)
➡️
Instagram system guide:
Pillar 6 – Post 3: Instagram Marketing System (internal
link)
✅ Instagram Content Formula (3 Pillars)
Your Instagram should follow 3 content pillars:
✅ Proof (trust)
✅ Value (helpful tips)
✅ Offer (selling)
📌 If you post only offers → people ignore.
If you post proof + value → people buy.
✅ Free Instagram Content Planner Template
(Copy-Paste)
Create a Google Sheet with these columns:
A: Day
B: Content Type (Reel/Story/Carousel)
C: Content Pillar (Proof/Value/Offer)
D: Topic Idea
E: Hook Line (first line)
F: CTA (DM keyword)
G: Posted? (Y/N)
H: Results (views/leads)
✅ DM Keyword List (Use These to Get Leads)
✅ DM “PRICE”
✅ DM “MENU”
✅ DM “BOOK”
✅ DM “PLAN”
✅ DM “SLOTS”
✅ DM “DETAILS”
📌 DM keyword makes conversion simple.
✅ 30-Day Instagram Calendar (Ready Plan)
✅ Follow this exact pattern:
✅ Every week (repeat)
✅ 4 reels (Mon/Wed/Fri/Sun)
✅ 2 carousels (Tue/Sat)
✅ daily stories (2–3/day)
✅ WEEK 1 — Trust Building Week
Day 1 (Reel | Proof): Behind the scenes
Hook: “This is how we do it daily ✅”
CTA: DM “DETAILS”
Day 2 (Carousel | Value): 5 mistakes people make
CTA: DM “PLAN”
Day 3 (Reel | Proof): customer review screenshot reel
CTA: DM “BOOK”
Day 4 (Stories): pricing + slot availability
CTA: DM “SLOTS”
Day 5 (Reel | Value): tip/mini guide
CTA: DM “PRICE”
Day 6 (Carousel | Proof): before-after / process steps
CTA: DM “DETAILS”
Day 7 (Reel | Offer): packages + plan
CTA: DM “PLAN”
✅ WEEK 2 — Lead Generation Week
Day 8 (Reel | Offer): “Starting from ₹___”
CTA: DM “PRICE”
Day 9 (Carousel | Value): FAQs + answers
CTA: DM “BOOK”
Day 10 (Reel | Proof): work montage
CTA: DM “SLOTS”
Day 11 (Stories): poll + Q&A
CTA: DM “DETAILS”
Day 12 (Reel | Value): myth vs reality
CTA: DM “PLAN”
Day 13 (Carousel | Offer): subscription plan explained
CTA: DM “PLAN”
Day 14 (Reel | Offer): limited slots reminder
CTA: DM “BOOK”
✅ WEEK 3 — Authority Week (High Trust)
Day 15 (Reel | Value): “How to choose best ___”
CTA: DM “DETAILS”
Day 16 (Carousel | Proof): testimonials collage
CTA: DM “BOOK”
Day 17 (Reel | Proof): your routine / tools
CTA: DM “PRICE”
Day 18 (Stories): customer feedback + repost
CTA: DM “DETAILS”
Day 19 (Reel | Value): “3 things nobody tells you about
___”
CTA: DM “PLAN”
Day 20 (Carousel | Value): checklist style post
CTA: DM “DETAILS”
Day 21 (Reel | Offer): monthly plan push
CTA: DM “PLAN”
✅ WEEK 4 — Conversion Week (Turn Views Into
Customers)
Day 22 (Reel | Offer): “Best package for beginners”
CTA: DM “BOOK”
Day 23 (Carousel | Value): price breakdown (build trust)
CTA: DM “PRICE”
Day 24 (Reel | Proof): customer result/experience
CTA: DM “DETAILS”
Day 25 (Stories): slot availability + urgency
CTA: DM “SLOTS”
Day 26 (Reel | Value): “common problem + solution”
CTA: DM “BOOK”
Day 27 (Carousel | Proof): behind the scenes +
hygiene/quality
CTA: DM “DETAILS”
Day 28 (Reel | Offer): subscription reminder
CTA: DM “PLAN”
Day 29 (Stories): FAQ replies
CTA: DM “DETAILS”
Day 30 (Reel | Offer): end-of-month conversion post
CTA: DM “BOOK”
✅ Story Plan (Daily 2–3 Stories)
Daily story types:
✅ 1 proof story (work photo/video)
✅ 1 offer story (pricing/slots)
✅ 1 value story (tip)
Examples:
✅ “Today’s work done ✅”
✅ “Slots open for weekend ✅”
✅ “Tip: avoid this mistake…”
✅ Reel Hook Bank (Copy-Paste)
Use these hook lines:
✅ “Most people do this wrong…”
✅ “If you want ___, watch this…”
✅ “Here’s how we do it daily ✅”
✅ “3 mistakes that waste money…”
✅ “Before vs After ✅”
✅ “This is the best plan for beginners…”
✅ “Price list is here…”
✅ “Stop doing this if you want results…”
✅ Caption Template (Fast & High
Converting)
Copy-paste format:
“✅ [benefit line]
📍 [location/area]
💰 Starting ₹___
📩 DM ‘BOOK’ to confirm slot”
✅ Track Your Results (So You Improve)
Every Sunday track:
✅ reels posted count
✅ total views
✅ DMs received
✅ bookings closed
✅ best reel topic
Then repeat what worked.
✅ Common Instagram Mistakes to Avoid
❌ posting without CTA
❌ random content without proof
❌ stopping after 7 days
❌ only offers (no value)
❌ not replying fast to DMs
📌 Instagram rewards consistent sellers.
✅ Free Resources (Startup Made Simple
Toolkit)
📌 Coming next:
✅ 30-Day Business Launch Planner (Free)
✅ Templates & Tools Library Hub
✅ Client onboarding forms
✅ Customer tracking sheet
✅ Recommended Next Reads (3 only)
➡️
Pillar 6 – Post 3: Instagram Marketing System (internal
link)
➡️
Pillar 7 – Post 8: Follow-up Scripts Pack (internal link)
➡️
Pillar 7 – Post 10: 30-Day Business Launch Planner (Free) (next)
✅
Conclusion: Planning = Consistency = Leads
When you follow this planner:
✅ content becomes easy
✅ posting becomes consistent
✅ leads become predictable
✅ business grows faster
That’s Startup Made Simple ✅
Manish Kumar is an independent education and career writer who focuses on simplifying complex academic, policy, and career-related topics for Indian students.
Through Explain It Clearly, he explores career decision-making, education reform, entrance exams, and emerging opportunities beyond conventional paths—helping students and parents make informed, pressure-free decisions grounded in long-term thinking.
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