Why Napoleon Would Have Loved LinkedIn: THE THIRD PEG THEORY™ - Serious history. Slightly relaxed. No pretending.
A Weekend Column by Manish Kumar History occasionally invents new technology. It almost never invents new ambition. Napoleon understood that. LinkedIn monetised it. Long before executives collected endorsements from colleagues, emperors collected endorsements from history. The language has changed remarkably over two centuries. The instinct has displayed no such enthusiasm for innovation. Napoleon never updated a profile. He simply updated Europe. The resemblance is less ridiculous than it first appears. Napoleon spent much of his life collecting precisely the things ambitious professionals continue collecting today—titles, influence, powerful acquaintances, public recognition and carefully managed reputations. LinkedIn merely arranged them into convenient boxes with blue buttons and profile photographs. Human beings have always enjoyed introducing themselves. Civilizations merely keep redesigning the introduction. History remembers names long after it forge...