When Kings Became Influencers: THE THIRD PEG THEORY™ - Serious history. Slightly relaxed. No pretending.
THE THIRD PEG THEORY™ Serious history. Slightly relaxed. No pretending. When Kings Became Influencers Not about monarchs. About legitimacy becoming performance. By: Manish Kumar , Founder & Editor, Explain It Clearly There was a time when being king was a remarkably straightforward profession. You were born into the correct family, inherited the correct castle, defeated the incorrect relatives, received the appropriate blessing from the appropriate religious authority and spent the remainder of your career being addressed as “Your Majesty” by people who understood that unemployment was preferable to treason but treason was preferable to arguing with the tax collector. Nobody asked whether the king was relatable. Nobody expected him to post twice a day. Nobody cared about his engagement rate. The king did not need followers. He had subjects. And subjects, historically speaking, were...